Have you ever searched for a product online and wondered about the brand behind it? In the compact appliance industry, it has become all too common for brands to pop up or license widely recognizable names without necessarily specializing in small appliances. These brands are often run by offshore companies or small teams that buy products from import websites, with little regard for factory inspections or quality control. Customer service is often nonexistent, and contacting them for support can be a challenge. They may market a well-known brand, but they don’t own the brand or uphold its values.

Newair and Luma are different. Founded 20 years ago in Orange County, California, our headquarters remain there to this day. Our brand has been built by you, the consumer, in the compact appliance market. We stand behind our products and services, selling based on our values without exploiting customers by leveraging licensed brands. Our product team regularly visits our factory partners, providing input on features, design, and quality. We take pride in auditing not only the quality of our products but also ensuring that our partners produce to standards that benefit local and global communities.

We are easily accessible, and you can find our contact information to ask a question or discuss a concern.